Where do you go to find the best products and information to help you manage your menopause?
That’s what EmbracetheChange.com provides – and it’s celebrating its first birthday on-line this autumn.
It’s the only website that specialises in a broad range of products solely aimed at helping women through this stage in their lives.
The idea for Embrace the Change came from personal experience. Daryl, one of the founders, was going through her own menopause.
“When I started getting hot flushes, night sweats and other menopausal symptoms, I began to trawl the internet looking for products and advice, but there didn’t seem to be a comprehensive site available.
Generally the advice was quite ‘medical’ and, with a few exceptions, difficult to follow.
It all seemed really old fashioned, as if somehow the menopause wasn’t part of the natural process of life but some illness that women should be ashamed of.
I wanted to change all that.
What I thought was needed was a place where women could go to get straightforward information and a good selection of useful products that would help them manage their way through their menopause.
The whole team has worked hard over the past 18 months to get the business off the ground.
We know we can take the idea a lot further but, I think, we’ve already built something that really stands out
It’s been really exciting taking an idea and turning into a real business – it was quite amazing when people actually started coming to the site and buying the products we’d chosen! A real buzz!
Since August 2008 Embrace the Change has helped women from all over the UK to manage their menopause.
Embrace the Change stocks over 200 products specifically selected to help women manage their menopause. Ranges include Daywear, Nightwear, Bedding, Natural Therapies, Aromatherapy, Intimate Products and Books.
The cooling products selection has helped many women cope with the effects of Hot Flushes and Night Sweats. Products such as Chillows (a cooling pad that goes in your pillow case), Temperature Control Bedding and Wicking Nightwear have been great successes.
Embrace the Change has also developed new ranges over the past 12 months. For example the ‘Intimate Range’ provides a safe, discreet way for women to read about and choose the best vaginal lubricants, including one taken as an oral tablet.
New products are introduced every month. Recent examples are OXYfresh, a cooling spray enhanced with Oxygen, which you can keep in your handbag, and Chillicious; a balm gel containing essential oils which is rubbed into the skin to provide longer term cooling and relaxation.
Embrace the Change hasn’t lost sight of its other main objective ‘to provide practical, non medical, information about the menopause’.
www.embracethechange.com has a wide range of articles covering subjects as diverse as the way diet affects the menopause, sex and the menopause, pros and cons of HRT and the male menopause. The site also provides a news feed featuring the latest menopause related articles from around the world.
Embrace the Change plans to expand its range further in the next 12 months and is developing a social networking site specifically for women in their 40’s and beyond.
Watch this space!
Ends
For further information, interviews, pictures, case studies and products to review please contact:
Will Lewis
Mobile: 07770 636 788
Email: will.lewis@londondevonshire.com